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Summer is here and it’s time to put on your walking shoes to support a charity. Besides raising money for our own nursing home, we feel it’s important to support charities that help our residents. Over the years we’ve participated in walks/runs to raise money for causes that assist people living with diabetes, multiple sclerosis, arthritis, and Alzheimer’s disease.
Sometimes it’s difficult to recruit people for these events. Here are several ideas we find helpful:
- Participants need to believe in the importance of the charity. Be sure to share what the funds are used for. Let them know who the money will help. If you know someone who benefits personally from the charity, invite them to tell their story during a staff meeting.
- Make the walk/run a fun experience. You can wear matching T-shirts or silly outfits. Post goofy pictures from previous events. Offer prizes and awards for participation.
- Offer other options for volunteers if walking or running is difficult. Can they help with registration, pass out water, or sit along the route to encourage the participants? Include residents, too, whenever possible.
- One of the most effective ways we spread the word is by posting information on staff & public restroom walls in the nursing home. After all, where else can you find such a captive audience?
- Friendly competition never hurts. We’ve participated in the Walk To End Alzheimer’s ever since the first event was held in our city many years ago. Another local nursing home consistently recruits a huge number of participants every year. Our goal is to outdo them. Okay, we haven’t succeeded yet, but one of these years we will!
- Some people hesitate to participate because of their fear of raising money on their own. We hold group fundraisers and split the money among the participants. Check out this website for an amazing number of great fundraising ideas.
- Be sure to thank all participants and let everyone know the results of the event. It was disappointing when I participated in an event for a charity, and then I heard absolutely nothing after it ended. Sharing the total amount of money raised helps people see that their individual effort makes a huge difference when everyone works together.
What have you done to recruit walkers/runners for a charity event? Please share your ideas in the comment section!